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PRIVACY POLICY

1. Description and Scope of Data Processing

After successful registration the user can request and purchase our products on our website in an Online Shop with access protection.

2. Legal Basis for Data Processing

The legal basis is Art. 6 Sect. 1 lit. b GDPR (performance of a contract), i.e. the user provides us with data on the basis of the respective contractual relationship (e.g. management of a customer account, execution of a contract).
Should no contractual relationship come into force after the user has contacted us, the legal basis for data processing by us results from Art. 6 Sect. 1 lit. f GDPR (legitimate interest).

3. Purpose of Data Processing

The order form serves the purpose of entering into a contract with us. The data processed in the order form thus serves to conclude, execute, or terminate the contract with the user.

4. Period of Storage

We store the data collected for the performance of the contract throughout the contract period and until expiry of the legal and/or possible contractual rights to warranty and guarantee. After expiry of this period, we retain the information regarding the contractual relationship required according to commercial and tax law for the periods prescribed by law. During this period, the data will only be processed again in case of an inspection by the tax authorities.

5. Social Media Plug-ins

On the basis of Art. 6 Sect. 1 Clause 1 lit. f GDPR, we are using social media plug-ins of social media networks to promote our company. The underlying promotional purpose is deemed to be a legitimate interest in terms of Art. 6 Sect. 1 lit. f GDPR. In general, the operation in conformity with data protection regulations is in the respective provider's responsibility; for the rest, we herewith inform you in which way we may process your data through the social media plug-ins. We integrate these plug-ins by means of the so-called 2-click method to protect the visitors of our website at the best.
Our website uses social media plug-ins by Facebook to give the use of our website a more personal touch. For that purpose, we use the "Like" or "Share" button. This is an offer by Facebook. If you access a page of our website containing such a plug-in, the browser will establish a direct connection to the Facebook servers. Facebook transmits the plug-in contents directly to your browser and the latter integrates them into the website.
By integrating the plug-ins, Facebook is informed that your browser called up the respective page of our website even if you do not have any Facebook account or are currently not logged into Facebook. Your browser transmits this information (including your IP address) directly to a Facebook server in the USA where it is saved.
If you are logged into Facebook, Facebook can directly allocate your visit of our website to your Facebook account. If you are using the plug-ins – e.g. actuating the "Like" or "Share" button – the respective information is directly transmitted to the Facebook server and saved there, too. Moreover, the information is published for Facebook and shown to your Facebook friends.
Facebook can use this information for purposes of promotion, market research, and tailored design of the Facebook website. To this end, Facebook generates profiles of use, interests, and relations, e.g. to analyse your use of our website regarding the advertisements shown to you on Facebook, to inform other Facebook users about your activities on our website, and to render other services associated with the use of Facebook.
If you do not want Facebook to allocate the data collected about our website to your Facebook account, you have to log off Facebook before visiting our website. For information on purpose and extent of data collection and further processing and use of the data by Facebook as well as your rights in this respect and setting options to protect your privacy, please refer to the data protection statement of Facebook: https://www.facebook.com/about/privacy.
Plug-ins of the short message networking service Twitter Inc. (Twitter) are integrated in our websites. You recognise the Twitter plug-ins ("tweet" button) by the Twitter logo on our website. An overview of the buttons is given here: https://about. Twitter.com/Resources/Buttons.
If you access a page of our website containing such a plug-in, a direct connection between your browser and the Twitter service will be established. Twitter is thereby informed that you visited our website with your IP address. If you click the Twitter "tweet" button while being logged into your Twitter account, you can link the contents of our website to your Twitter profile. This is how Twitter can allocate your visit of our website to your user account. We point out that we – as a provider of the website – are neither informed about the contents of the transmitted data nor about their use by Twitter. If you do not want Twitter to allocate your visit of our website to your profile, please log off your Twitter user account. For further information, please refer to the data protection statement by Twitter: https: //twitter.com/privacy.
Moreover, our website uses the plug-in Google+ operated by Google Inc. 160 Amphitheatre Parkway, Mountain View, California 94043, USA. For an overview of the Google plug-ins and their appearance, please refer to: https://Developers. google.com/+/Plugins.
If you access a page of our website containing such a plug-in, your browser will establish a direct connection to the Google servers. Google transmits the plug-in contents directly to your browser and the latter integrates them into the website. By integrating the plug-ins, Google is informed that your browser called up the respective page of our website even if you do not have any Google+ profile or are currently not logged into Google+. Your browser transmits this information (including your IP address) directly to a Google server in the USA where it is saved. If you are logged into Google+, Google can directly allocate your visit of our website to your Google+ profile. If you are using the plug-ins – e.g. actuating the "+1" button – the respective information is directly transmitted to the Google server and saved there, too. Moreover, the information is published on Google+ and shown there to your contacts.
For information on purpose and extent of data collection and further processing and use of the data by Google as well as your rights in this respect and setting options to protect your privacy, please refer to the data protection statement of Google: http: //www.google.com/intl/de/+
If you do not want Google to allocate the data collected about our website directly to your Google+ profile, you have to log off Google+ before visiting our website. You can also completely block loading of Google by means of add-ons for your browser, e.g. using the script blocker NoSkript (http.//noscript.net).
We use the website YouTube operated by Google. Operator of this website is YouTube, LLC, 901 Cherry Avenue, Sun Bruno, California 94066, USA. If you use our website provided with a YouTube plug-in, a connection to the YouTube servers will be established. In doing so, the YouTube server is informed about your visit of our website.
If you are logged into your YouTube account, you enable YouTube to allocate your visit of our website to your user account. You can prevent this by logging off your YouTube account. For further information about the handling of user data, please refer to the data protection statement by YouTube: https://www.google.de/int/de/policies/privacy.

6. Data Processing when Using our Online Shop

Description and Scope of Data Processing
After successful registration the user can request and purchase our products on our website in an Online Shop with access protection.
Legal Basis for Data Processing
The legal basis is Art. 6 Sect. 1 lit. b GDPR (performance of a contract), i.e. the user provides us with data on the basis of the respective contractual relationship (e.g. management of a customer account, execution of a contract).
Should no contractual relationship come into force after the user has contacted us, the legal basis for data processing by us results from Art. 6 Sect. 1 lit. f GDPR (legitimate interest).
Purpose of Data Processing
The order form serves the purpose of entering into a contract with us. The data processed in the order form thus serves to conclude, execute, or terminate the contract with the user.
Period of Storage
We store the data collected for the performance of the contract throughout the contract period and until expiry of the legal and/or possible contractual rights to warranty and guarantee. After expiry of this period, we retain the information regarding the contractual relationship required according to commercial and tax law for the periods prescribed by law. During this period, the data will only be processed again in case of an inspection by the tax authorities.
Google Analytics
For the purpose of a tailored design and continuous optimisation of our website, we use Google Analytics; a web analysis utility of Google Inc. (https://www.google.de/intl/de/about/) (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; hereinafter referred to as "Google"). In this connection, pseudonymised user profiles are created and cookies are used. The information collected by the cookie on your use of this website such as
- Type/version of browser,
- Operating system used,
- Referrer URL (website visited before),
- Host name of the accessing computer (IP address),
- Time of server enquiry,
are transferred to a Google server in the USA and saved there. The information is used to analyse the use of the website, to compile reports on the website activities, and to render other services connected with the use of website and Internet for the purpose of market research and tailored design of these websites. Moreover, this information may be forwarded to third parties if this is required by law or if third parties process this data on behalf of Google. Your IP address will not be connected with any other data by Google. The IP addresses will be anonymised resulting in any allocation not being possible (IP masking).
You can prevent the installation of cookies by a corresponding setting in the browser software; however, we point out that in this case it might not be possible to entirely use all functions of this website.
Moreover, you can avoid the collection of the data generated by the cookie and relating to your use of the website (incl. your IP address) as well as processing of this data by Google by downloading and installing a browser add-on (https://tools.google.com/dlpage/gaoptout?hl=de).
As an alternative to the browser add-on, in particular in case of browsers on mobile devices, you can prevent the collection of data by Google Analytics by clicking this link. An opt-out cookie is set which will prevent the future collection of your data when visiting this website. The opt-out cookie only applies to this browser and our website and is saved on your device. If you delete the cookies in this browser, you have to set the opt-out cookie again.
For more information as to data protection in connection with Google Analytics, please refer to the Google Analytics help
(https://support.google.com/analytics/answer/6004245?hl=de).

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